The Good, the Bad, and the Reality That Some Leads Will Be Trash Written by Devone Richard, Real Estate Broker 🚨 The Lead Generation Myth Many Realtors Believe One of the biggest misconceptions in real estate is that there’s a magical source of “perfect leads.” Agents often believe that if they just find the right platform — whether it’s Zillow, Google ads, or Facebook — every...
The Hard Truth the Industry Doesn’t Like to Talk About Written by Devone Richard, Real Estate Broker 🚨 The Lie Many Agents Believe One of the most common phrases you hear in real estate is: “I run my own business.” But if we’re being honest, many agents aren’t actually running a business. They’re working deal to deal. There’s a big difference. A real...
The Brutal Truth Most Agents Don’t Want to Hear Written by Devone Richard, Real Estate Broker 🚨 The Income Ceiling Nobody Talks About Every year thousands of people enter real estate believing the same thing: “I can make unlimited money in this business.” Technically, that’s true. But the reality inside most brokerages looks very different. A large percentage of agents...
Written by Devone Richard, Real Estate Broker ⚠️ If You Run a Brokerage or Team… This Will Sound Familiar If you’re building a brokerage, running a team, or managing agents, you’ve probably experienced this reality more times than you’d like to admit. The numbers rarely lie: • 90% of the production comes from about 10% of the agents• Many agents struggle...
Written by Devone Richard, Real Estate Broker 🚨 The Myth Many Agents Still Believe There’s a quiet truth in today’s real estate market that many agents — especially newer ones — haven’t fully accepted yet: Most clients are not choosing you because of your brokerage logo. They’re choosing: your reputation your responsiveness your marketing presence your local...
Written by Devone Richard, Real Estate Broker 🚨 The Shift Smart Buyers Are Already Noticing For years, people moved to Las Vegas primarily for one reason: Affordability. More house.Lower taxes.Newer communities. But in 2026, something else is quietly influencing buyer decisions — especially for relocations coming from Los Angeles. Lifestyle infrastructure is catching up...
Power, Brand, Reach — and the Recruiting Wars Nobody Talks About Written by Devone Richard, Real Estate Broker 🚨 The Pattern Everyone Sees — But Few Explain If you’ve been watching the Los Angeles real estate scene, you’ve noticed it: Top teams…Mega producers…Luxury groups… …keep moving brokerages. From the outside, it looks like: split chasing ego...
Written by Devone Richard, Real Estate Broker ⚠️ The Conversation Getting Louder Across Los Angeles — and increasingly among relocating clients — one theme keeps surfacing: Housing feels tighter Costs feel heavier Development feels slower Buyers feel stretched Mortgage rates absolutely matter. But serious operators are watching something else just as closely:...
The Math, the Mindset, and the Long-Term Advantage Written by Devone Richard, Real Estate Broker The Question Smart Agents Eventually Ask At some point in every agent’s career, the conversation shifts. It stops being: “What brand am I with?” And becomes: “What am I actually keeping per deal?” Because in today’s tighter, more competitive market, net income —...
Written by Devone Richard, Real Estate Broker 🚨 Why Everyone Is Watching the Fed Right Now Across Los Angeles and Las Vegas, one question keeps coming up in serious real estate conversations: If the new Fed chair lowers interest rates, will the housing market heat up again? It’s a fair question — and the answer is yes… but not the way many people expect. Rate...
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